Multinational engineering company BAE Systems launches an internal poster campaign this week to encourage the use of IT as an efficient alternative to external meetings.
Blackpool-based design consultancy Think Creative was appointed to the project in July on the strength of a creative pitch and having previously worked with the corporation.
Think Creative, briefed to address IT efficiency, was asked to find ways to highlight more cost, time and ecologically effective alternatives than traveling to external meetings, such as video conferencing and the use of the Web.
The business drivers, according to BAE, are improved safety, environmental benefits and increased productivity.
The consultancy opted for a traditional graphics approach, developing an A3 poster campaign.
Think Creative managing director Paul Hough explains that the consultancy started to create the conceptual work about a month ago, after presenting three separate ideas.
The posters, which display the benefits of IT through figurative graphics, are being distributed this week.
The campaign will initially try to capture the attention of 350 executives working across 15 sites in the UK, before being considered for an international roll-out.