Siegel & Gale aims to position Catch 22 charity

Siegel & Gale is working on the strategy and positioning of charity Catch 22, which is looking to better communicate its purpose.

Catch 22 aims to give opportunities to disadvantaged young people through community-based projects. 

The charity’s director of communications Alan Booth says the consultancy will need to capture Catch 22’s ‘innovative work’ in its communications.

Siegel & Gale head of strategy Piers Guilar says he began working on the project yesterday and will look to ‘define what Catch 22 stands for as an organisation’. Siegel & Gale was appointed following a pitch.

Internal commuincations will be developed ‘in order to make a clear articulation of what the charity can achieve’, says Guilar.

The consultancy inherits the name Catch 22 and its visual identity, which were created by Figtree in 2008 following the merger of charities Rainer and Crime Concern.

Guilar, who expects the project to be completed by November, says that understanding the charity’s audiences and its regional make-up will be key.

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