Form weaves new branding for Studio 104
Form has created new branding for high-end uniform manufacturers Studio 104, creating designs inspired by ‘the weft and weave of fabric’.
Studio 104 provides uniforms for hotels, restaurants, spas, the financial sector and corporate events, with clients including the Savoy Hotel and Landmark plc.
The consultancy was approached for the project in May this year by brand founder Jane Porter, who was looking to develop the branding through new printed collateral and stationery that reflected ‘the quality and luxury of Studio 104’s work’, according to Form.
The new branding retains Studio 104’s existing logo, and Form created a new graphic language using patterns inspired by fabrics, which are used in different combinations across the brand’s various applications.
The new business cards feature die-cut holes, referencing fashion swing tags.
Form designed a new series of photography-led portfolio brochures, working with photographer Sarah Cresswell to create new images of models wearing key pieces from Studio104 projects.
Other images include shots of the design process behind creating the uniforms, such as sketches, material samples and ‘inspiration boards’.
Materials used in the portfolio include an uncoated stock outer and silk inner pages, which Form says aim to ‘create a contrasting tactile affect, coupled with a distinctive colour scheme of dark grey, fluoro orange and copper foil.’
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