Former Fitch creatives launch new consultancy Missouri

Stuart Wood and Paul Brennan, both former creative directors at Fitch, are launching new retail- and brand-focused consultancy Missouri Creative.

Paul Brennan and Stuart Wood
Paul Brennan and Stuart Wood

Missouri Creative will be based in London’s Tea Building and is backed by integrated marketing group Communicator. The consultancy’s clients include Waitrose, HTC and Paddy Power, for which it has been working on a ‘store of the future’ concept.

Wood and Brennan are both creative partners of the new consultancy, which will focus on retail, brand communications and creation and visual identity, as well as effective use of multisensory technologies.

Wood says, ‘Modern retail design is no longer just about the physical environment – it’s about understanding the whole omni-channel journey leading up to and surrounding those tangible “moments of truth” in store.’

Brennan says, ‘We help bring brands to life through authentic brand storytelling and rich physical experiences, ensuring that every minute that customers spend in store is of maximum value to brands and retailers.’

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