Elmwood uses paper plane for Bristol Aerospace Centre identity

Elmwood has created the identity for the new £14 million Bristol Aerospace Centre in Filton, where the Concorde was largely designed and built.

The identity for the centre, which is due to open in spring 2017, uses a paper-plane image based on the shape of the Concorde 216 – which will be housed at the centre – as the main graphic element.

According to Elmwood, the designs are based around the proposition ‘British Aerospace Centre is the only place where people’s ideas have been taking off continually since 1910’. This refers to Filton’s history as the area where aircraft production in the UK began in that year.

The strapline ‘Where imagination takes flight’ was developed as part of the identity, which Elmwood describes as celebrating ‘the start of the aviation journey’.

A colour palette of red, white and blue looks to reflect the idea that the museum connects the UK, France and America in its exhibits, according to Elmwood.

‘[We] wanted to hero the Concorde in the new identity but was careful to avoid alienating the other key elements of aviation due to be shown in the museum’, says Elmwood.

‘The paper airplane was the perfect design marque to envisage this, as it is the shorthand for any plane and the initial stage to any aviation idea.’

The consultancy adds, ‘The logo highlights the possibilities and potential of an idea and the simplicity of a thought and the personal effort behind every feat of engineering.’

The centre is managed by the Bristol Aero Collection Trust.

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