After ditching its previous identity following a plagiarism row, the organisers of the Tokyo 2020 Olympics have launched a public competition to design a new logo – which is open to anyone from around the world.
The designer of the winning entry will receive a cash prize of JPY 1,000,000 (£5,500) and tickets to the opening ceremonies of the Olympic and Paralympic Games.
The original Tokyo 2020 Olympic and Paralympic logos – created by Japanese designer Kenjiro Sano, were unveiled in July.
However, they were ditched only a few weeks later following a plagiarism row which saw Belgian designer Olivier Debie has claim that the Tokyo identity is too similar to an identity he created for Theatre de Liege in 2011.
Announcing the decision to drop Sano’s design last month, Toshio Muto, director general of the Tokyo organising committee, said: “The decision to make a fresh start in creating a new logo seems to be the most appropriate.”
The organisers now say they are looking for new designs and have launched a competition “open to everyone regardless of previous experience or formal qualifications”.
Open to anyone
The competition is open to anyone over the age of 18 who is resident in Japan, while non-residents and children can still submit designs as part of a group entry as long as one person in the group meets the age and residence criteria.
The organisers say they are looking for identity designs that “symbolise the fact that the 2020 Games are being held in Tokyo and Japan, and elicit empathy with people across the world”.
The organisers add that while they would “like all applicants to give full rein to their imagination and creativity”, they would like the designs to feature at least one of the key concepts of “the power of sport”, typifying Tokyo and/or Japan”, “world peace”, “exerting the utmost efforts and striving to achieve a personal best”, “inclusivity”, innovation and futuristic” and “regeneration”.
Designers and lawyers
The entries will be assessed by the Tokyo 2020 emblems selection committee, which was set up last month and comprises designers, broadcasters, athletes and lawyers. It will then be sent to the Tokyo 2020 executive board for approval.
The Tokyo committee will launch a website on 24 November through which designs can be submitted. The deadline for applications will be 7 December and the winning entry will be announced next spring.