News

Why brand names are the new logos

Brand consultant Emily Penny asks ‘what’s in a name?’ as she looks at how following a fallow period of being overlooked by symbols, brand names are now experiencing a renaissance.

Freelance State of Mind: Design lessons from Japan

In his column this month, freelancer Ben Tallon looks at how design-led Japanese retailers can be an inspiration to freelancers who he believes would benefit from considering how their own identity as a designer can be projected across everything they do.

Latest articles

Place branding revealed for HS2 investment hotspot

Consultancy Edit_ has rebranded the North Gateway Development Zone as Constellation and created a new visual identity for the partnership of local enterprises and authorities spanning Cheshire and Staffordshire, which fall within the planned high speed rail route.

Graphic: the book showcasing 500 of the most notable designs of all time

As Phaidon releases a new book looking at famous graphic designs from all over the world dating from the 15th century up to the present day, we speak to the publishing house’s editorial director Emilia Terragni about the process of narrowing down millions of designs to just 500, and why Graphic isn’t strictly a history book.