Insight
Pack an archetypal packaging punch
How do we harness the influence of archetype theory as a marketing tool and turn it into design advantage? asks Dorothy Mackenzie
Clients also judge on presentation skills
Some designers love the cut and thrust of a lively presentation to a client, while others just plain hate doing it, as Adrian Berry explains
Making space for a unique experience
Institutions are changing the way spaces are perceived as the lines between retail, leisure and work are being blurred, says Julie Oxberry
Designers have a role to play in technology
While technology has given us a wealth of new products, designers are needed to improve usability and presentation, says Clive Grinyer
A whole new game in pack art has emerged
Times have certainly changed, now graphic designers are increasingly working within game development studios, says Oliver Wright
Create better brands, don't just greenwash
Today a brand’s ecological manifesto needs to truly set it apart from its peers and not just pay lip service to sustainability, says Julie Oxberry
Brand creation with style and substance
We need talented ’product storytellers’ to help us create engaging stories and communicate with the consumer market, argues David Law
There's excitement in the air in hamburg
A wind of change is set to blow through the aviation industry, judging by the mood at the recent Aircraft Interiors Expo, says Adam White
