Label look

Unusually for an industry dominated by flux, every release put out by electronic music label Sci+Tec features creative by just one consultancy, Sheffield-based studio Human.

Human began working with the label, run by DJ and producer Dubfire, when creative director Nick Bax launched the studio in 2007. Since then the studio has created the artwork for every release as well as advertising, promotion for events and animations.

To celebrate this long-standing collaboration and to coincide with Barcelona’s Sonar festival, Sci+Tec and Human will be launching an exhibition featuring the artwork that has defined the distinctive look of the label.

The look itself has evolved since Human began, and is built around custom type and hand-drawn fonts. Often an identity will be developed for each artist and if they return to the label for another release, it is revisited and grown.

Rather than a white-washed gallery space with album artwork on the walls, visitors can expect an immersive digital-led space complete with six huge LED screens and an audio-visual projection. Bax laughs, ‘We like the fact that if there’s a power cut we wouldn’t have a show.’

The Art of Sci+Tec, An exhibition by Human runs from 16-18 June at Carrer Del Corretger5, 08003 Barcelona, Spain.