Lomography’s Analogue Month
If you can remember a time before Instagram, there was – and still very much, is – another way of making photographs all nostalgia-tinged, sunshiney and imbued with an ambience that playfully whispers ‘my life is definitely cooler and more fun than yours.’
How do we create those images? Mostly by shooting with Lomography, the coquettishly hip analogue camera brand.
Now, as well as being the week that saw 2013’s March crowned the coldest in 27 years, in happier news, it’s also the start of Lomography’s Analogue Month celebration of everything, well, analogue.
Starting this Thursday, the four-week celebration will comprise a number of events and workshops that allow even the most cameraphobic amongst us to become Lomo wizards – without actually having to own your own camera.
For Analogue Month Lomography is offering people the loan of a camera for a week from its central London store on Newburgh Street, giving people time to get snap happy for longer than the few hours of its previous sessions.
Workshops include the chance to try out models such as the DianaF+120 film camera, LomoKino, glass-lensed camera LC-A+, the 360 degree Spinner 360 and the wonderfully named Sprocket Rocket.
Lomography will also be running camera workshops in collaboration with the National Portrait Gallery on 15 March and live gigs in the East London Lomography gallery shop. Online, over the course of the month the brand is also running competitions and streaming Q&A sessions with lab staff.
Analogue Month runs until 12 April. The London Lomography Gallery Stores can be found at 3 Newburgh Street, London W1F and 117 Commercial Street, London E1. For more information visit http://www.lomography.com/more/stores/london
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