Design and Art Direction (D&AD) has announced the winners of its annual New Blood Awards, and has given a social media campaign for better social housing the top accolade.
Similarly to the D&AD professional awards, New Blood gives out pencil prizes in the pecking order of black, white, yellow, graphite and wood.
Any student, graduate within the last two years, or other young person aged 18 to 24 can apply for New Blood, and this year saw 17 real world briefs set by brands including Adidas, Adobe, the BBC, Dropbox, Giffgaff, John Lewis, Nationwide with Shelter, and more.
This year’s only black pencil goes to Naomi Taylor, an advertising student from the School of Communication Arts in Brixton, London, for #DearMrHousingMinister, a social media campaign aimed at alerting former housing minister Dominic Raab to the personal stories behind the UK’s housing crisis.
Tim Lindsay, CEO at D&AD, says of the black pencil winning entry: “#DearMrHousingMinister offers a fresh perspective to an old problem – it embodies what a New Blood Pencil is all about and speaks to the important role of creative thinking as a powerful tool for change.”
194 pencils have been awarded in total, including four white pencils, 29 yellow, 40 graphite and 120 wooden. There were thousands of entries to the competition, which spanned disciplines including digital, illustration, graphics, animation and print.
White pencil winning entries include cryptocurrency app Yetu, which looks to protect communities’ land from global corporations, by London’s School of Communication Arts; The Dirty, a sex education digital platform for young people, by Sydney’s University of Technology; Made by Refugee, a print campaign to highlight the contributions of refugees and immigrants, by New York’s Miami Ad School; and Bolo, a voice-activated, banking app for illiterate adults in India, by San Francisco’s Miami Ad School.
Some of the yellow pencil winning entries include #giffconsent, an app to fight sexual harassment online, by Edinburgh Napier University, and Pure Sweat, a Nike gym and wash bag that filters out toxic microplastics which contaminate water and harm fish, by Sweden’s Berghs School of Communication.
Some of the winners will now attend the New Blood Academy 2018 with WPP, a two-week creative workshop where they will work on live briefs.
For a full list of D&AD New Blood Award 2018 winners, head here.