Design Studio senior designer Luke Alexander says, ’The logo was inspired by architecture as the company specialises in architectural renders. The logo has strong, geometric forms that can be used as a stamp over the more detailed renders.’
The website uses imagery created by 3DW as a background, with the logo and a column of minimal text on top. Alexander says, ’The renders that 3DW create are very filmic in the way they play with the light. We wanted to let that do the talking.’
Design Studio has also created a showreel for 3DW’s website, which features an animated version of the logo and allows viewers to move through 3DW’s three-dimensional visualisations.