Following Rodney Fitch’s departure from the consultancy there was a suggestion that under my leadership the nature of the Fitch offer would change in emphasis (Comment, DW 26 November).
Nothing could be further from the truth. Fitch has a leading reputation worldwide for branding and design, with special expertise in retail. My only aspiration is to nurture and grow that reputation, delivering ever-increasing value to our clients.
Fitch Live is our experiential company and it will continue, as it has done for many years, to complement the core Fitch offer of translating brand into consumer experience.
Lois Jacobs, Chief executive, Fitch, London W2