Save the Children ad drive launches

Johnson Banks has created branding and an advertising campaign for charity Save the Children’s Every One campaign.

The international campaign will focus on the issue of child mortality.

Johnson Banks has been working with Save the Children for a number of years, having been appointed to review its brand positioning in 2006.

Working with copywriter Howard Fletcher and photographer Harriet Logan, the consultancy has devised a campaign which will run across newspapers and other touchpoints, including rail and Tube advertising.