The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games has announced it is looking for expressions of interest for the logo design of both competitions.
The games are set to take place in Beijing and Zhangijakou in 2022. At an event to mark the one-year anniversary of Beijing winning the bid, the organising committee set out broad proposals for the identity competition.
“Demonstrating the Chinese image to the world”
Both Olympic and Paralympic identities will need to reference the Beijing event and broader Chinese culture, according to the committee, which hopes the identity will be “globally accepted” and “demonstrate the Chinese image to the world.”
The identity will need to capture the Olympic and Paralympic spirit and embody the culture and values of the host city and country. Furthermore the logos need to be inspiring and show that they can be recognised by domestic and international communities, according to organisers.
Designs will need to stand up to the requirements of TV broadcasters, visual effects and digital platforms.
Key words and phrases
A series of key words and phrases have been given as broad guidelines for designers. These include running the Games in a “green, open, shared and honest manner”, the idea of “millions of people participating in winter sports,” as well as sustainable development and cues such as “cohesion, sport, strength,” and “world, reunion, festival”.
There are currently no detailed briefing documents available. The organising committee says that the “technical documents” will be “available to the public shortly”.
At the time of publication The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games was unable to confirm whether it was looking for professional designers to bid.