Design Week Awards 2020 — the shortlist in full

We’re excited to announce the full shortlist for our awards below. Stay tuned later in the month for our winners showcase, which will be revealed here on the site as part of a special presentation.

Brand Campaigns

Britain Get Talking, By Uncommon Creative, for ITV

Visit #ScottishTwitter, by Flying Object, for Twitter UK

NSPCC Kids in Real Life Campaign, by Open, for NSPCC

McDelivery Night, by Turner Duckworth, for McDonalds

Laundry Against Landfill, by Uncommon Creative, for Ecover

Brand Strategy

Hope Is Power, by Uncommon Creative for The Guardian

Redefining what it means to be in exile, by United Us, for London Irish Rugby Club

Powered by Positive, by Greenspace, for Battersea Power Station Development

UCL Brand Repositioning, by Jack Renwick Studio, for UCL

Editorial Design

Metal Slug: The Ultimate History, by Bitmap Books

Champions Journal, by TwelfthMan

Samsung EU Forum Magazine, by Prophet

Politics v Policies, by 20something

Dishoom : From Bombay With Love, by Dishoom

October/November 2019, February/March 2020, and April/May 2020, by 1843 Magazine, for The Economist

Identity Design – launch

The Dark Sky Project, by ThoughtFull, for Ngai Tahu Tourism

Chase Presents Rock The Farm, by Shop Talk London, for Chase Distillery

Brent 2020 Brand, by Peter & Paul, for Brent Council / Mayor of London Office

The Royal Docks, by dn&co, for The Mayor of London and Mayor of Newham

Showtown brand, by True North, for Showtown

Identity Design – Rebrand

Haws Watering Cans Brand Identity, by Together Design, for Haws Watering Cans

Yoto, by Pentagram, for Yoto

Football Association of Wales New Brand Visual Identity, by Bulletproof, for Football Association of Wales

Museum of the Home, by dn&co, for Museum of The Home

Twitch Brand Identity, by Collins, for Twitch

Naturalizer Brand Identity, by Collins, for Naturalizer

Illustration for Rebrands

Programme Planning Made Easy, by Young Studios, for The Scouts

Secret Speyside, by Williams Murray Hamm

Colgate, by Design Bridge New York, for Colgate Palmolive


Illustration for Versus Arthritis Rebrand, by Agency, for Versus Arthritis

Power to the V-Zone, by Interbrand, for Libresse

Packaging – 2D Graphics

Cadbury ‘Donate Your Words’, by Design Bridge London in collaboration with VCCP London, for Mondelez: Cadbury Dairy Milk

Our Type of Food, by The Click, for Jarrold Department Store

Smirnoff X1 Spicy Tamarind, by Vault 49, for Diageo

Haws Watering Cans Packaging Redesign, by Together Design, for Hawes Watering Cans

The Bletchley Park Gin, by Rose, for Bletchley Park

Young’s Beer Rebrand, by Kingdom and Sparrow, for Marstons LLP

Senser Spirits – Lift Your Mind and Mood, by Magpie Studio, for Senser Spirits


Packaging – 3D


Machel Montano 60% Dark Chocolate Bar, by Praktis Design, for Montanos’ Chocolate Co

Heights Packaging, by Pentagram, for Heights

Petit Bateau Packaging, by Mutation, for Petit Bateau

Callaly, by Design Bridge London, for Callaly

Poster Design

‘In Fabric’ film poster, by Intro, for Artificial Eye / Rook Films

Me/We Poster, by Pentagram Design

Dodo, by Studio Sutherl&, for Extinction Rebellion

Hope is Power, by Uncommon Creative Studio, for The Guardian

Afghanistan’s First All-Female Orchestra, by Williams Murray Hamm, for St John’s Orchestra

Print Communications

Video Game Stamps, by Bitmap Books and Supple Studio, for Royal Mail

Self, Made, by Collins for Exploratorium Museum

Mortgage Kama Sutra, by Uncommon Creative Studio, for Habito

Marvel Postage Stamps, by Interabang, for Royal Mail

Nomad – EP Sleeve Designs, by Baxter & Bailey, for Nomad

Impact Measurement: The People Behind The Numbers, by Manifesto Studios, for 60 Decibels

Self-promotional Projects

Complimentary Snacks, by Cheetham Bell

The AI Social Experiment, by Huge

25 Sculptures in Five Dimensions, by Studio Sutherl& and Tom Sharp, for Tom Sharp

#2020WithPrint Desktop Calendar, by WithPrint

Music’s Christmas Tapes, by Music

Writing for Design

Unforgettable Stories, by Andy Rigden (with Rose Design) for English National Opera (ENO)

Hope Is Power, by Uncommon Creative Studio, for The Guardian

Everything’s Better on the Beach, by Uncommon Creative Studio, for On the Beach

The Christmas Card 2019, by The Chase, for The Chase

Britain Get Talking, by Uncommon Creative Studio, for ITV

Research, by Tom Sharp, for British Library


Scape App, by That Thing, for  Scape

Macy’s App – Redesign, AR/VR, Style Quiz & Style Inspo

Artfelt Worlds, by Artfelt, for Sheffield Children’s Hospital

Best Use of Data

Toyota – Perfectly tailored to you, by Jellyfish, for Toyota GB

King’s Place, by Studio Sutherl&, for King’s Place

Brexit General Election, by Sky Creative Agency, Sky News

Open Source Tools Powering Health Data Science, by Hecto Design, Studio Ala, for Wellcome Trust

Digital Installations

The Garden of Light, by Pixel Artworks, for McArthurGlen

The Dark Sky Project, by ThoughtFull, for Ngai Tahu Tourism

Empire State Building Observatory Galleries, by Squint/Opera, for Empire State Reality Trust

Variegation Index, Jason Bruges Studio, for British Land

Blink – The End is In Sight, by MET Studio, for Sightsavers

Beam Pavilion, for Hoare Lea, for Wolfgang Buttress, Greanpeace and Glastonbury Festivals

Interaction Design

Colour Wall, by Artfelt, for Sheffield Children’s Hospital

A Digital Experience to ‘Break the Rules’, by Meró, for Beauty Bay

Vashi Website Design System, by Manifesto Studios, for Vashi

Social Media and Content

No We Can, Karmarama, Part of Accenture Interactive


Swizzels Veganuary, by Wildish & Co, by Swizzels Matlow

TV, Film and Video and Graphics


Powered by Positive, by Greenspace, Battersea

Channel 4 The Circle Brand Refresh, by Turquoise Branding, for Studio Lambert

ITV Creatives, by ITV Creative, for ITV

Rise of the Rugby World Cup 2019, by ITV Creative, for ITV

Good Omens Title Sequence and In Show Graphics, by Peter Anderson Studio, for BBC, Amazon

BT Sport Champions League Final – Closer, by BT Sport, for BT Sport

Best In-House Design Team

Penguin Creative, by Penguin Books

BT Sport In House Design, by BT Sport

Student Recruitment and Youth Engagement Marketing and Design, by Luminate Education Group

Social Design

Useless, by Nice and Serious

The Urban Village Project, by Space10

Covid-19: Stay Clean, Stay Strong, by JWDK

MSF Makes, by Hecto Design, Studio Ala, for Medicins Sans Frontières

Creative Differences, by Music, for Universal Music

The Valuable 500 identity, by Interbrand, for The Valuable 500

Furniture Design

On & On Collection, by Barber Osgerby, for Emeco

Yuno Office, by Wiesner-Hager

Product Design

Hydration Platform, by PepsiCo design and Innovation, for PepsiCo

Yoto Player, by Pentagram, for Yoto

Tenuto Vibrator for ED, by Mystery Vibe, for Mystery Vibe

Arlo Pro 3 Floodlight, by W Communications, for Arlo Technologies

WATR: Revolutionary smart water monitor, by WATR

Analogue Mega SG, by Kenyon Weston, for Analogue

Exhibition Design

25 Scultures in Five Dimensions, by StudioSutherl&, for The Poetry of It All

Anonymous Six, by WeWantMore, for Smile Safari

From Singapore to Singaporean: The Bicentennial Experience by MET Studio, for Singapore Bicentennial Office

Science City: 1500-1800, by Gitta Gschwendtner, for Science Museum

Science Museum: Medicine, The Wellcome Galleries, by Wilkinson Eyre, for The Science Museum Group

The Art and Science of Lifewear: New Form Follows Function, by Uniqlo and Pentagram, for Pentagram

‘Troy : Myth and Reality’, by Ralph Appelbaum Associates , for The British Museum

Sutton Hoo by Nissen Richards Studio

Hospitality Interiors

Boulevard, by Soda Studio

Electric Shuffle Canary Wharf, by Ellis Design Studio, for Electric Shuffle

Cathédrale, by Rockwell Group, for Lightstone

Little Sister, by Rockwell Group, for Lightstone

Catch Steak, by Rockwell Group, for Catch Hospitality Group

Felix Meritis, by i29, for Amerborgh

Retail Interiors

RHS Garden Wisley, by Gpstudio

District 7, by JHP Design, for Hyundai Development Corporation

Aurora Flagship, by Bruce Mau Design, for Aurora


The Conran Shop Seoul, by Conran and Partners, for The Conran Shop

Brompton Junction – Singapore, by Made in Place Design, for Brompton Bicycle

Boots,by Dalziel & Pow

Wayfinding and Environment


UCL – Disruptive thinking Thinking Since 1826

Layers Upon Layers, by Imagist, for Argent

Design Out Drowning, by Imagemakers, for RNLI

V&A Wayfinding, by dn&co, for The V&A

Tottenham Hotspur Stadium, by Populous, for Tottenham Hotspur

Science Museum, Medicine: The Wellcome Galleries, by Holmes Wood, for Science Museum

The Project at Hoxton, by This Works, for BlackRock

Workplace Interiors

Scott House, by Ben Adams Architects

The Cookery School at The Grand York, by Mackenzie Wheeler, for Splendid Hospitality

Cohesion Guangzhou, by SHH, for KWG Group Holdings

x+why, People’s Mission Hall, Squire & Partners, for x+why

Warner Music Group, by Rockwell Group




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