RPG breathes life into Viva

AUSTRIAN state oil corporation OMV is rolling out a redesigned format for its Viva petrol forecourt shops across Eastern Europe.

OMV launched the first of the Viva shops in Graz, Austria, last month. The company is now looking to extend the format, by Gloucester consultancy RPG, across Austria, Hungary and the Czech Republic.

RPG also redesigned Viva’s identity last autumn. RPG managing director Mike Humphrey says this is part of an ongoing brand development programme.

“In early 1998 we developed the drawings which were approved in the middle of the year. This led to the organisation of a full-scale prototype in a Vienna warehouse which moved into production in the winter,” he says.

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