Safeway information in the bag

A ONE-STOP information pack has been produced by Scott Stern Associates for Safeway Stores.

The Glasgow consultancy’s design features a Safeway carrier bag theme and includes a range of information sheets covering all aspects of the retailer’s business. It will be distributed to media analysts, customers, graduates and anyone else wanting to know more about Safeway.

A Safeway spokeswoman says the company had previously distributed annual reports to those asking for information.

“Annual reports contain pages and pages of figures, whereas this is a much more consumer-friendly publication,” she says.

Scott Stern has won a 250 000 contract to create and develop advertising, marketing and promotions material for the Forge Shopping Centre in Parkhead, Glasgow.

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