Spencer Landor has designed the identity and layout for a newly launched management information publication called @hand.
The bi-monthly publication will offer middle and senior managers in all industries a precis of the latest research and trends in management.
@hand’s originator Cathy Andrews says: “@hand is designed as an aid to managers who are busier than ever and under ever more pressure to help them keep up with the latest management thinking and trends”.
Spencer Landor’s designs aim to present the information in a “punchy, no nonsense” format, says creative partner John Spencer. “We created an identity based around a shorthand theme. It’s to the point and direct, just like the tone and style of @hand.”