Character act for Set Square

A playful gorilla personifies Jambongas, the new McVitie’s snack cake bar named and designed by Set Square Design.

The Cheltenham group says Jambongas is the first cake bar aimed at children. Each individual wrapping in the multipack features the character playing different musical instruments.

Launched this week, Jambongas have been given an instant “strong brand identity” by Set Square, says McVitie’s Cake Company brand group manager Robert Woodall.