Care scheme takes on Brand Creative

An initiative promoting employee volunteering in Manchester has been launched by the Co-operative Insurance Society. Its branding has been created by recently launched Manchester design group Brand Creative.

Based on a successful project in New York, Manchester Cares is part of the national Cares Incorporated programme, which encourages individuals and organised teams to support local charity and community groups.

The charities will register their volunteering needs and new opportunities with Manchester Cares. These will be collated into an events calendar and distributed to those who have signed up to the scheme.

Brand Creative design director Ady Bibbi says: “The identity has been designed to develop with the campaign. As the initiative rolls out over the next few weeks so will the literature. A series of secondary identities using the heart theme have been created for each of the different activities.

“We identified particular areas that people would get involved with, such as gardening, painting, swimming or curtain-making,” he adds. The design group has also produced a range of merchandise and exhibition materials.

According to CIS marketing manager Sue Nield, “It’s an ideal solution for the campaign – a very simple, clever identity that perfectly embodies the essence of the initiative.”