Clockwork Web kicks off TFGSports

Clothing manufacturer The Fielding Group has moved into e-commerce with the launch of a website selling leisurewear, sportswear and accessories under a new brand called TFGSports.

Digital media consultancy Clockwork Web has created the site, which launched last week, while the brand identity was developed in-house by senior designer Annie Haylett.

The Fielding Group chief executive Peter Tuch says: “The Internet offers us an opportunity to develop our own niche clothing ranges and sell them directly to the consumer.”