New York branding consultancy Sterling Group has created a new brand identity for Lipton’s Iced Tea, with a new bottle by Futurebrand-owned The Coleman Group in New York. The new bottle is narrower to fit into a standard US car cupholder, with an indented grippable side. The refreshed branding incorporates a modern version of the white on red Lipton logo.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.