New York branding consultancy Sterling Group has created a new brand identity for Lipton’s Iced Tea, with a new bottle by Futurebrand-owned The Coleman Group in New York. The new bottle is narrower to fit into a standard US car cupholder, with an indented grippable side. The refreshed branding incorporates a modern version of the white on red Lipton logo.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.