New York branding consultancy Sterling Group has created a new brand identity for Lipton’s Iced Tea, with a new bottle by Futurebrand-owned The Coleman Group in New York. The new bottle is narrower to fit into a standard US car cupholder, with an indented grippable side. The refreshed branding incorporates a modern version of the white on red Lipton logo.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of