New York branding consultancy Sterling Group has created a new brand identity for Lipton’s Iced Tea, with a new bottle by Futurebrand-owned The Coleman Group in New York. The new bottle is narrower to fit into a standard US car cupholder, with an indented grippable side. The refreshed branding incorporates a modern version of the white on red Lipton logo.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.