Euro 2000 commission raises Red Pepper profile

Red Pepper’s efforts to increase its profile in the sports arena have been given a boost with a commission to produce the title sequence for ITV’s coverage of Euro 2000. The football tournament kicks-off on 12 June.

The TV design specialist has previously created and produced title sequences for ITV’s coverage of both Euro 96 and the 1998 World Cup.

The latest project features a tickertape special effect specially developed by post-production company SVC. The sequence shows a variety of football action as if made from falling tickertape. Several cultural icons from host nations Holland and Belgium are also being used along with the badges of each of the 16 participating nations.

Red Pepper business design director Ian Moffitt says, “We really are developing a sports pedigree in the branding arena, and the Euro 2000 work consolidates our reputation further.”

“This has been a very challenging and exciting job,” says Red Pepper creative director Bob Cosford. “The effects give the whole thing a real sense of occasion.

We have a great working relationship with Independent Sports Network/ ITV and it’s always fantastic to be involved in such high profile sporting events as the European Championships.”

Other sports-related projects currently being undertaken by the London consultancy include a rebrand of the UEFA Champions’ League presentation. The new look will be introduced next season.

The consultancy is redesigning on-screen graphics such as the title sequence and break bumpers, as well as off-screen elements like stadium livery, perimeter boards and stationery.