Lord’s bowled over by identity

Lord’s Cricket Ground is rebranding in a bid to become the Wimbledon of cricket, with brand strategy by Cognosis and identity and graphics by Circle.

The refreshed marque is designed to improve clarity between Lord’s and Marylebone Cricket Club, which owns the ground, and bring a ‘greater sense of occasion’ to matches.

It features the strapline ‘The Home of Cricket’ to boost the ground’s profile equal to that of Wimbledon for tennis, says a Lord’s spokesman.

Graphics and signage will be introduced in time for the test match between England and Zimbabwe which starts on 22 May.