Style alert! Simon Woodroffe, the design-friendly founder of Yo! Sushi, has been spotted sporting canary yellow suede loafers in a newspaper piece about his working day. British Design & Art Direction president Michael Johnson take note: this could be another way to colour co-ordinate your garments when on official business. You don’t need to thank us, really.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.