Radley Yeldar design opens up whole new world for Pearson

Media group Pearson has launched a virtual world designed by Radley Yeldar.

Taking its inspiration from networking environments such as Second Life, Active Worlds and Kaneva, Pearsonville (pictured) aims to tell on-line users about Pearson products, which include the Financial Times Group, Pearson Education and the Penguin Group.

Radley Yeldar has designed an interactive 3D environment based on a virtual town, which contains ten commercial, residential, educational and leisure districts that users can explore. When people click on the icons they are led through the site and can access 53 videos which explain more about Pearson’s work.

Rob Riche, designer at Radley Yeldar, says, ‘We have ten locations now, but the site has been designed to be flexible and can continue to grow.’

He continues, ‘The designs have been created using 3D modelling software so we can easily add more buildings, offices or schools.’

Radley Yeldar has worked with Pearson designing its posters, annual reports, corporate and internal communications since 2003.

The inspiration for this project came from Radley Yeldar bringing Pearson’s 2007 annual report on-line, says Riche.

For further information, visit www.pearsonville.com.

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