Music service Pandora unveils in-house rebrand

The new design comes ahead of the music brand’s expected announcement of a streaming service to rival Spotify later this year.

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Pandora has revealed a colourful new redesign, completed by its in-house design team.

The team, including executive creative director, Julie Scelzo, and vice president of creative services, Tony Calzaretta, has created a new logo which features a simple P outline in a bright blue colour.

The P, which Pandora says “serves as your portal into the unique and diverse range of music you love”, currently features on the new app. The redesigned branding also uses a range of bright colours and clashing patterns.

Spotify competitor

While currently only applied to the mobile app, the branding is also expected to roll out to the website and other devices later this year, when Pandora has been tipped to formally announce its Spotify competitor streaming service.

It also comes after Spotify’s own design refresh, completed earlier this year by New York-based consultancy Collins, which broadened the previously exclusively green and black colour palette to 31 colours.

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