Music service Pandora unveils in-house rebrand

The new design comes ahead of the music brand’s expected announcement of a streaming service to rival Spotify later this year.


Pandora has revealed a colourful new redesign, completed by its in-house design team.

The team, including executive creative director, Julie Scelzo, and vice president of creative services, Tony Calzaretta, has created a new logo which features a simple P outline in a bright blue colour.

The P, which Pandora says “serves as your portal into the unique and diverse range of music you love”, currently features on the new app. The redesigned branding also uses a range of bright colours and clashing patterns.

Spotify competitor

While currently only applied to the mobile app, the branding is also expected to roll out to the website and other devices later this year, when Pandora has been tipped to formally announce its Spotify competitor streaming service.

It also comes after Spotify’s own design refresh, completed earlier this year by New York-based consultancy Collins, which broadened the previously exclusively green and black colour palette to 31 colours.



Hide Comments (3)Show Comments (3)
  • Desmond October 17, 2016 at 10:26 am

    Ugh, this is a depressing start to the week…

  • Mark Millington October 17, 2016 at 10:59 am

    Music is full of colour and textures. Great job by the team to show how liberating music is

  • Adam October 24, 2016 at 4:13 pm

    I don’t mind the homage, but MTV did this 30 years ago.

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