St Giles Hospice rebrands to change perceptions of palliative care
The new look aims to show the “brightness and positivity” of the charity, by highlighting the holistic care it offers for those with long-term, terminal conditions.
Hope not Hate rebrands to “strike out” discrimination
Consultancy Blue State Digital has designed a new website and identity for the anti-racism charity, which aims to reflect the “serious times” that we live in.
Landmine Free 2025 identity designed to be “clear and unescapable”
The initiative, backed by leading mine removal charities, was launched at a Kensington Palace event, led by HRH Prince Harry.
Van Leeuwen Artisan Ice Cream rebrand, by Natasha Jen
Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series
Fanta rolls out rebrand and new bottle design in UK
The soft drinks brand has swapped out its rounded logotype for an angular one, which aims to be more “fun” and “vibrant”.
Hellmann’s reveals deli-inspired rebrand to appear less “synthetic”
Design Bridge has designed the new visual identity and packaging for the brand, which nods to its origins as a New York deli set up in the early 20th century.
Aldi rebrands to appear more “contemporary”
The new branding has been designed by German consultancy Illion Markensocietaet, and features a brighter colour palette and more three-dimensional look.
V Festival unveils “youthful” rebrand with clearer reference to Virgin
The music festival has been given a new visual identity by Form, which incorporates more colours and a series of symbols and icons.
Cool Chile rebrand, by Bless Design
Bless Design has rebranded London-based Mexican food supplier Cool Chile in a bid to exhibit a stronger presence on the shelf. The rebrand will include a new-look coloured packaging, simplified
Butcombe Brewery rebrands to shake off “dinosaur” image
Halo has designed a new visual identity and packaging for the brewery, with the aim of tapping into the craft beer trend and targeting a younger audience.
Morrisons’ healthy eating range rebranded from NuMe to Eat Smart
R Design has completed the rebrand, which aims to clear up confusion caused by the previous range name NuMe.
Higgidy rebrand celebrates “the beauty of imperfection”
B&B Studio has designed the new identity and packaging for the food brand, featuring illustrations inspired by mismatched ceramic plates.
Calvin Klein unveils new logo in collaboration with Peter Saville
The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.
Carling rebrands to reference original name Black Label
Consultancy BrandOpus has designed a new visual identity for lager brand Carling, ditching the slanted logotype and adding a black label emblem.
Mozilla’s new logo hopes to show it’s at “the heart of the internet”
The logo was designed by Johnson Banks and chosen based on public feedback, a project which aimed to demonstrate Mozilla’s advocacy for an “open and accessible” internet.
TechBenefits rebrand, by Mr B & Friends
Mr B & Friends has rebranded employee benefits provider TechBenefits, with a refreshed identity, tone of voice, colour palette and visual language. The new identity features a jumping man icon,
English National Opera rebrands to become “more accessible”
The visual look of the opera company has been redesigned by Rose, with the hope of boosting revenues after Arts Council funding cuts.
Clover rebrands to take on more “natural” look
The margarine brand has been given a new look by BrandOpus, with the aim of tackling “falling sales” in the butter and spreads category.
The logo designs that defined 2016
The identity design projects that shaped 2016, a year noted for nostalgia and start-ups which grew up.
St Catherine’s Hospice rebrands to get “voice it deserves”
The new identity, designed by SomeOne, looks to increase awareness about the work the charity does and increase fundraising.
Monetise rebrand, by Snask
Swedish consultancy Snask has rebranded small business digital loan service Monetise into Froda, giving it a new, geometric visual identity. Swedish word Froda translates to Thrive, which Fredrik Öst, creative director
The Team looks to “humanise” Rightmove in rebrand
The new brand has been designed to symbolise the brand message “find your happy” by giving it a sense of direction and “humanity”.
Carlsberg Export goes back to Danish roots with rebrand
Taxi Studio has overhauled lager Carlsberg Export, with the beer company hinting at a wider refresh of its flagship brand in 2017.
University of Greenwich rebrands for better digital presence
The London university has kept its compass logo but made it simpler and flatter so that it can be used more easily across digital platforms.
Lypsyl undergoes rebrand to appear more “contemporary”
The lip balm brand has been around for 125 years and needed a new logo to keep up with competitors, says design consultancy Seymourpowell.
LSE Climate Change Institute rebrand, by Templo
Templo has rebranded the LSE Climate Change Institute, creating a logo which looks to highlights the two main aspects of its work: economic prosperity and reducing climate change. The agency
Asics Tiger rebrand, by Bruce Mau Design
Bruce Mau Design has rebranded the Asics Tiger trainer by creating a bold graphic type that can be broken apart and layered over images. “Conveying the richness of the
WeTransfer drops “Transfer” and becomes “We” in rebrand
File sending website WeTransfer has been redesigned and rebranded, with a new, shorter “We” logo.
Pentagram’s Paula Scher rebrands The Heart & Stroke Foundation of Canada
It is the charity’s first update to its identity in over 60 years, with the aim of inspiring young people to support its fundraising activities.
National Memorial Arboretum rebrands to make its logo clearer
The new logo alludes to the centre’s less well-known links to non-military related memorials, as well as the meaning of the word arboretum.
Kingsmill drops last year’s rebrand and takes on “warmer” logo
Kingsmill has been given a new visual identity by BrandOpus 18 months after its last rebrand, to help it keep up in the market as “sliced bread sales decline”.
Qantas airline rebranded – Marc Newson redraws kangaroo
Aircraft livery overhauled with new kangaroo tail fin and wordmark introduced as new cabin interiors are unveiled.
Kodak refreshes identity with retro-inspired logo
The new logo returns to a variation of the red and yellow marque originally used by Kodak during the 1970s and 1980s.
Music service Pandora unveils in-house rebrand
The new design comes ahead of the music brand’s expected announcement of a streaming service to rival Spotify later this year.
UKNY Music rebrand, by White Bear Studio
White Bear Studio has worked on the rebrand of UKNY Music, making use of a saturated version of the brand’s own photography in bright colours. These images have been contrasted
YO! Sushi rebrands with Tokyo-inspired look
Consultancy Paul Belford Ltd has designed the new visual identity, which sees the consumer-facing brand change from YO! Sushi to YO!.
Typo Circle reveals new logo and set to launch 40th anniversary exhibition
The design organisation launched in 1976 and has offered talks from well-known and up-and-coming designers for the last four decades.
Just Eat reveals colourful rebrand
Food delivery app Just Eat has unveiled a new visual identity and brand campaign, a week after rival Deliveroo underwent a rebrand.
Punk’d branding, by FutureBrand
FutureBrand has worked on the branding for a new snack bar range for children from Organix, called Punk’d. The brightly coloured visual identity is based around the idea of “good
Deliveroo unveils new kangaroo as part of rebrand
The takeaway service has been rebranded by DesignStudio, which has been working with the company for a year and has created an angular new kangaroo, designed to be internationally recognisable.
Subway reveals minimalist new logo and symbol
Subway ditches its italic identity, simplifies its wordmark and creates a new “S” symbol ahead of its 2017 global identity roll out.
Mastercard reveals new logo for the first time in 20 years
Pentagram partners Michael Bierut and Luke Hayman have created a new visual identity for global finance brand Mastercard, which aims to retain its 50-year-old familiarity while making it more digital.
Tate refreshes its logo to bring together all of its galleries
Consultancy North has recreated the visual identity for cultural organisation Tate, refining the logo’s dot concept so that it can evolve and adapt to suit different audiences.
FutureBrand looks to reinvigorate Jersey with new place branding
The new visual identity for Visit Jersey was introduced to help dispel the perception of Jersey as an “out-of-date” holiday destination, according to FutureBrand.
Peace Corps overhauls logo as part of “mission-driven” rebrand
The Peace Corps has unveiled a refreshed logo and brand, designed to inspire a “mission-driven” audience of millennials, to “change lives the world over”. The Peace Corps is a volunteer programme
Cheetham Bell sets the stage for Royal Exchange Theatre rebrand
Consultancy Cheetham Bell has created a new brand identity for Manchester’s Royal Exchange Theatre.
Co-op restructures, rebrands and revives 1968 logo
How the Co-op went back to its roots and worked with North on a new look while restructuring the business to reward its customers in a new way.
Lambie-Nairn rebrands news channel Euronews to give it “dynamism”
Consultancy Lambie-Nairn has created the branding for international news channel Euronews, recreating its circular logo into a new series of idents.
Instagram drops vintage camera logo for new minimal look
The social media platform has redesigned its branding and user interface, replacing its iconic brown, life-like camera symbol with a flat square icon that aims to better relate with the
Farah menswear brand rolls out new minimal logo
Design consultancy POST has rebranded the mens’ clothing brand Farah, with the aim of “stripping it back”.
Polo mints freshens up logo and packaging
The new branding has been designed by Taxi Studio, and aims to create a more “simple, contemporary” look for Polo mints.
Final logo revealed for Tokyo 2020 Olympic games
The logo for the Tokyo 2020 Olympic and Paralympic games has been chosen and will be a chequered emblem designed by Japanese artist Asao Tokolo.
BrandOpus looks to “British wit” in Silver Spoon rebrand
The consultancy says it has built the new identity around a reworking of the brand’s spoon icon.
Wood’s Old Navy Rum rebrand, by Purple Creative
Purple Creative has created new branding for Wood’s Old Navy Rum. The consultancy has redrawn the brand’s sailor icon, added a rope graphic and navel-inspired stripes and brought in a
Pearlfisher rebrands Jim Beam
The designs have been developed around the idea of “family” and include a set of key consistent design elements.
Aston Villa unveils new SomeOne-designed crest
The Premier League club’s lion has gained some claws in this newly unveiled redesign.
HP is finally using this Moving Brands logo from 2011
The “progress marque”, first unveiled more than four years ago, is now being used on the company’s range of premium laptops.
Lynx looks to “own black” with rebrand
PB Creative has designed a new look for the male grooming brand, which replaces Elmwood’s 2014 designs.
Studio Output creates new “design-savvy” logo for BBC Connected Studio
The consultancy has designed the new visual identity for the BBC’s design innovation hub, with the aim of showing its “radical, experimental” side.
"It's about connections" – Wolff Olins on its new Met logo
The new identity for New York’s Metropolitan Museum of Art, which combines serif and sans-serif typeforms, is revealed in full.
Los Angeles “City of Angels” 2024 Olympic bid logo unveiled
72andSunny and Bruce Mau Design have developed the logo and brand application for the bid, which references the city’s original Spanish name.
Paris reveals logo for its bid to host the 2024 Olympics
The logo, revealed last night, was designed by consultancy Dragon Rouge and is made up of a dual-purpose icon that represents the Eiffel Tower and the number “24”.
Olympic cyclist Chris Boardman’s merchandise range gets racey rebrand
Boardman, who won a gold medal when cycling for Britain in 1992, has had his range refreshed by Elmwood, with a visual identity that subtly implies the cyclist’s initials.
New Premier League identity looks to "talk and not shout"
DesignStudio has overhauled the Premier League’s identity as the organisation seeks broader engagement.
Alaska Airlines rebrand sees Eskimo come in from the cold
Alaska Airlines has been rebranded with Hornall Anderson leading on strategy as the carrier embarks on its first major brand upgrade in 25 years.
JKR completes global rebrand for Budweiser
JKR’s New York office has redesigned the visual identity for beer brand Budweiser as part of a global rebrand.
Nando's global rebrand looks to re-connect with South African roots
Nando’s has been rebranded by South African consultancy Sunshinegun as the restaurant looks to tell its own story better and express “new African design”.
Art and Graft helps UKTV’s Watch rebrand as W
A “jewel-shaped” logo is used across the new channel, which is looking to be seen as a “premium entertainment” channel from next month.
Gumtree in first major rebrand since launch
The new identity has been developed by Koto and sees the brand’s previous tree logo overhauled.
? meets ! in new Pearson logo
Together has created a new identity for the educational company as part of a global rebrand.
BBC Three “takes inspiration” from spoof show W1A in rebrand
The BBC has referenced satirical series W1A as it launches the new BBC Three identity, designed by Red Bee Media.
The logo designs that defined 2015
We look at the identity design projects that got you talking this year.
New English Football League identity has plenty of balls
The new identity, created by Futurebrand, comprises 72 balls – each one representing a club in the newly named EFL.
Logo for Dublin, by Annie Atkins
Designer Annie Atkins, famed for her work on Wes Anderson’s film The Grand Budapest Hotel, has created a new logo for Dublin, working with Think & Son, the consultancy she
Channel 4 deconstructs iconic logo in major rebrand
The rebrand has been led by in-house consultancy 4Creative, working with a team including Neville Brody and Under the Skin director Jonathan Glazer.
“A renaissance of rail” – Pentagram’s John Rushworth rebrands First Great Western
The new identity revives the Great Western Railway name, which was previously used in the era of Isambard Kingdom Brunel.
Eircom launches new identity in “Ireland’s largest rebrand for 20 years”
Moving Brands has rebranded the telecoms giant as Eir, bringing in a new logo, typeface and brand system.
Carlsberg rebrands around hop-leaf icon
The new look, by Taxi Studio, uses a refined hop leaf to bring together the portfolio and help consumers better navigate the range as Carlsberg sets its sights on the
US telecoms giant Verizon rebrands with new Michael Bierut logo
The new identity is the first update since Verizon launched in 2000 with a logo designed by Landor.
Google has a new logo – we look at how it was designed
The search engine giant has updated its logo following the launch of the new Alphabet corporate entity last month.
Bernard Matthews goes down illustration route in £3m rebrand
Brandopus’s new identity for the turkey brand focuses on its original home of Great Witchingham Hall and replaces a 2013 identity developed by Springetts.
Courvoisier rebrand, by Jones Knowles Ritchie
Jones Knowles Ritchie (jkr) has rebranded Cognac brand Courvoisier, with the aim of conveying its French heritage. Sean Thomas, creative director at jkr, says the “architecture and artistry of
Lift logo design animation, by Territory
Lift Animation 2015 from Territory on Vimeo. Territory has created an animation, which shows the development of a recent branding project the consultancy has completed. The short video shows the
Oculus rebrands ahead of Oculus Rift consumer launch
The company has ditched its previous “eye” logo and replaced it with a new wordmark and a circular logo it refers to as a “stadium”.
US restaurant chain IHOP rebrands with a smile
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy The new identity, by Kansas City-based Studio Tilt, inverts the previous identity’s red curve to form a “smile” logo.
The Chartered Institute of Management Accountants logo, by SomeOne
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy SomeOne has designed the “heraldic achievement”, a historic form of logo or symbol, for The Chartered Institute of Management Accountants. “SomeOne has been behind the creation of a
Biscuit brand Jacob’s launches new logo and packaging
Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits.
Andy Murray launches own logo
Aesop Agency has designed a personal identity for British tennis player Andy Murray, which will initially appear on his court bag and training T-shirts before rolling out across a range
Nursery school’s building blocks logo allows its name to be misspelt
South London’s Noddy’s Nursery Schools has a new identity made from a triangle of building blocks.
Marks & Spencer debuts Only M&S logo
Marks & Spencer is rolling out a new Only M&S identity across its new brand campaign, which launches this week.
The Oscars launches new logo
The Academy Awards, more commonly known as the Oscars, has launched a new logo, which will be used for the 86th awards, due to be held next March.
Uncovering the new Philips logo
Dutch technology brand Philips is set to launch a new identity, and is attempting to drum up interest in it through a social media campaign that lets people reveal the
After 30 days of previews, Yahoo launches new logo
Yahoo has unveiled its new identity, after showing 30 variations of its logo before launching.
YouTube rolls out new logo
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site.
New News Corp logo is based on Rupert Murdoch’s handwriting
News Corporation has unveiled a new identity, which is based on executive chairman Rupert Murdoch’s handwriting.
Pentagram’s Michael Gericke and Emily Oberman design 21st Century Fox logo
Pentagram partners Michael Gericke and Emily Oberman have created the identity for 21st Century Fox, a new brand that represents the media and entertainment divisions of Twentieth Century Fox.
