Courvoisier rebrand, by Jones Knowles Ritchie



Jones Knowles Ritchie (jkr) has rebranded Cognac brand Courvoisier, with the aim of conveying its French heritage.

Sean Thomas, creative director at jkr, says the “architecture and artistry of Paris” – including structures such as the Grand Palais and Eiffel Tower – was the consultancy’s inspiration for the new look.

He says that the aesthetic of Paris’ “golden age” era in the late 19th century – when these structures were built – informed the consultancy’s “design idea of ‘epic stature’, the balance of strength and elegance”.

The new brand has been rolled out across all packaging.

Courvoisier Activation 3