Courvoisier rebrand, by Jones Knowles Ritchie
![EDITjkr---Courvoisier-3[1]](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/07/EDITjkr-Courvoisier-31-1002x564.jpg)
Jones Knowles Ritchie (jkr) has rebranded Cognac brand Courvoisier, with the aim of conveying its French heritage.
Sean Thomas, creative director at jkr, says the “architecture and artistry of Paris” – including structures such as the Grand Palais and Eiffel Tower – was the consultancy’s inspiration for the new look.
He says that the aesthetic of Paris’ “golden age” era in the late 19th century – when these structures were built – informed the consultancy’s “design idea of ‘epic stature’, the balance of strength and elegance”.
The new brand has been rolled out across all packaging.
![EDITjkr---Courvoisier-4[1]](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/07/EDITjkr-Courvoisier-41-1002x564.jpg)
![Courvoisier Activation 3](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/07/image0021.jpg)