London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally.
The programme is based on the idea that Swedish design is not only shaped by the country’s culture, but its culture is also shaped by the Swedish design aesthetic.
Commissioned by the Swedish Government, the scheme is being led by Visit Sweden in collaboration with Architects Sweden, ASFB-Association of Swedish Fashion Brands, the Swedish Federation of Wood and Furniture (TMF) and Svensk Form.
Swedish Design Moves will launch as part of the Swedish Design Pavilion at London Design Fair this September.
The pavilion is being curated by the fair’s organisers in collaboration with the Southern Swedish Creatives organisation, and will host up to eight local designers, studios and other companies.