Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza.

Using a collage technique, the campaign features artists playing at Radio 1’s events on the Spanish party island this summer, along with indigenous wildlife such as flamingos, parrots, lizards and turtles.

The campaign has rolled out across digital and physical touchpoints, including on Radio 1’s website, social media platforms and at its events in Ibiza.