Swedish consultancy Snask has rebranded small business digital loan service Monetise into Froda, giving it a new, geometric visual identity.
Swedish word Froda translates to Thrive, which Fredrik Öst, creative director at Snask, says aimed to help the company sound more like a place that “enables businesses to grow”.
“The old name sounded more like a place to invest rather than loan money,” he says.
He adds that the studio gave the company a “down-to-earth” tone of voice, and a “cold and colourful” visual identity made up of geometric blocks of material, to help Froda “distance itself from the competition” and “run between the legs of the giants”.
The new branding is currently rolling out across online and print platforms.