Wood’s Old Navy Rum rebrand, by Purple Creative
![woods_new_bottle](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171618/woods_new_bottle.jpg)
Purple Creative has created new branding for Wood’s Old Navy Rum.
The consultancy has redrawn the brand’s sailor icon, added a rope graphic and navel-inspired stripes and brought in a cork stopper and a “stronger, sturdier” bottle.
![woods_lock_up](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171615/woods_lock_up.jpg)
![Woods overview](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171622/woods_old_new_bottle.jpg)
![woods_old_new_icons](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171626/woods_old_new_icons.jpg)
![woods_photography_1](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171629/woods_photography_1.jpg)
![woods_photography_2](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/04/14171633/woods_photography_2.jpg)