Asics Tiger rebrand, by Bruce Mau Design

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Bruce Mau Design has rebranded the Asics Tiger trainer by creating a bold graphic type that can be broken apart and layered over images.

“Conveying the richness of the brand’s heritage beyond nostalgia was a key element to us. Our challenge was to develop a brand identity that references the original legacy and reinforces ASICS Tiger’s global cultural impact,” says Bruce Mau Design president and chief executive Hunter Tura.

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