Asics Tiger rebrand, by Bruce Mau Design
![asics-tiger-brand-identity-packaging-bruce-mau-design](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/11/25092719/ASICS-Tiger-Brand-Identity-Packaging-Bruce-Mau-Design.jpg)
Bruce Mau Design has rebranded the Asics Tiger trainer by creating a bold graphic type that can be broken apart and layered over images.
“Conveying the richness of the brand’s heritage beyond nostalgia was a key element to us. Our challenge was to develop a brand identity that references the original legacy and reinforces ASICS Tiger’s global cultural impact,” says Bruce Mau Design president and chief executive Hunter Tura.
![asics-tiger-osaka-flagship-exterior-bruce-mau-design](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/11/25092725/ASICS-Tiger-Osaka-Flagship-Exterior-Bruce-Mau-Design.jpg)
![asics-tiger-brand-identity-posters-in-osaka-flagship-bruce-mau-design](https://d3faj0w6aqatyx.cloudfront.net/uploads/2016/11/25092722/ASICS-Tiger-Brand-Identity-Posters-in-Osaka-Flagship-Bruce-Mau-Design.jpg)