Consultancy Lambie-Nairn has rebranded international news channel Euronews with the aim of making it more “dynamic”.
The old Euronews logo consisted of a lowercase typeface with an opaque circle shape above it.
The new branding keeps the old logo’s circle symbol, but has reimagined it various ways to add “dynamism” and “impact” to the news channel, says Lambie-Nairn.
The consultancy has also created idents and ad bumpers for the brand, and developed an audio identity working with composer David Lowe.
For opening title idents for news programmes, the circle has been recreated as a dial, showing a range of content in a circular shape around the logotype.
The circle has been recreated in a different way for opening title idents of feature/documentary programmes, using stripes which contain relevant footage to make up a circle shape.
The colour palette for the brand has also been refreshed, using a range of blues for News programmes, greens for Sport and a series of colours for other programmes.
The consultancy says it hopes to increase “legibility and recognition” for the brand “both on and off screen”.
Lambie-Nairn also worked with composer David Lowe to develop an audio identity for the brand.
The consultancy’s executive creative director Adrian Burton says the new visual look aims to represent “a dynamic 360 degree view of our world”.
Euronews is a global, multilingual news channel and digital platform.