Oculus rebrands ahead of Oculus Rift consumer launch

The company has ditched its previous “eye” logo and replaced it with a new wordmark and a circular logo it refers to as a “stadium”.

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Virtual reality company Oculus has launched a new identity as it prepares to release its Oculus Rift headset for consumer sale.

The company has ditched its previous “eye” logo and replaced it with a new wordmark and a circular logo it refers to as a “stadium”.

The previous identity
The previous identity

Oculus was set up in 2012 and acquired by Facebook last year for $2 billion (£1.3 billion). The new identity is understood to have been created by an in-house Oculus and Facebook team.

The Oculus Rift virtual reality headset is set to go on consumer sale this year – with pre-orders available for shipping in 2016.

The headset was first released in 2012, but has so far only been available to developers and not released for consumer sale.

Ahead of this consumer launch, Oculus has also redesigned the headset. It says the new model features “a highly-refined industrial design and updated ergonomics for a more natural fit”, as well as “an improved tracking system that supports both seated and standing experience”.

Oculus in use by design studios

Several design companies have acquired Oculus Rift development kits and have been working on projects for the platform.

In 2013 AKQA partnered with Nissan to develop an installation for the Tokyo Motor Show that allowed visitors to design their own concept cars. The project was later named as a winner in the 2014 Design Week Awards.

Uniform has been using the Rift platform to work with architects and property developers to create virtual spaces, which means potential buyers can view properties off-plan before they have even been built.

Meanwhile consultancy Allez Studio – part of the newly formed Output Group – is putting the Oculus Rift at the centre of its offer, which is producing large-scale immersive content for brands.

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We take a deeper look at how designers can use the Oculus Rift platform here.

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Comments
  • Daniel Gouw June 11, 2015 at 2:04 pm

    cool, I did a rebrand couple of months ago to oculus (just for the experience) as well!

  • John Scarratt June 12, 2015 at 10:07 am

    I like the mark, in a Geordi Laforge/Cyclops kinda way. The typeface seems a little pedestrian for a cutting edge technology company though.

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