New News Corp logo is based on Rupert Murdoch’s handwriting

News Corporation has unveiled a new identity, which is based on executive chairman Rupert Murdoch’s handwriting.

News Corp

Source: Investor presentation

The rebrand comes after a decision to split News Corporation into two separate companies – 21st Century Fox and the ‘new’ News Corporation.

New company 21st Century Fox, which launched at the beginning of the month, has been branded by Pentagram partners Michael Gericke and Emily Oberman.

This business will serve as the umbrella group for a global portfolio of entertainment businesses such as Fox, Fox News and Twentieth Century Fox Television.

News Corp

Source: Investor presentation

The new News Corporation, meanwhile, will comprise news and information businesses, including The Times, the Sun and the Wall Street Journal.

In a memo published by the Huffington Post, News Corporation chief executive described the new identity as ‘our emblem for this future’.

He added, ‘The name is historic and the script is based on the writing of Rupert [Murdoch] and his father, who have provided us with not only a name, but a remarkable professional platform.’

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  • Mike Dempsey November 30, -0001 at 12:00 am

    Clearly a megalomaniac.

  • Stephen Mortimer November 30, -0001 at 12:00 am

    One word. Yawn.

  • Dan Shaw November 30, -0001 at 12:00 am

    They could have just used Brush Script and still had the same outcome.

  • Morganisation November 30, -0001 at 12:00 am

    The signature of pure evil

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