Calvin Klein has a new logo, which has been tweaked and redefined by graphic designer Peter Saville.
The fashion label has swapped out its lowercase logotype for an uppercase one with a smaller kerning gap between letters, retaining its black colour and sans-serif.
The new logo was unveiled on the brand’s Instagram account, with Calvin Klein saying that the new logo is a “return to the spirit of the original”.
It aims to pay homage to the self-named company’s founder, who launched the US company in 1968, and to the “foundations of the fashion house”, says the company.
Calvin Klein’s in-house creative team, headed up by chief creative officer Raf Simons, worked on the new logo, collaborating with Saville.
A lowercase “ck” previously sat above the Calvin Klein logotype and was used alongside it – it has not yet been confirmed whether there will be a new short-hand uppercase “CK” icon to go alongside the new logo.
The previous Calvin Klein logo
Raf Simons is a Belgian designer who joined Calvin Klein in August last year, having previously held a role at Christian Dior. Peter Saville, originally from Manchester, is best known for his record sleeve designs for Factory Records, for artists including Joy Division.