The final Yahoo identity is different from any of the 30 iterations already shown, and features a bevelled 3D-style look.
It retains Yahoo’s purple brand colour and exclamation mark.
Yahoo chief executive Marissa Mayer says she developed the new logo over a weekend this summer, working with ‘logo design team’ Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and intern Max Ma.
Mayer says, ‘On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous.’
Yahoo chief marketing officer Kathy Savitt says, ‘We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.’
Savitt says the new identity will be rolled out internationally across all Yahoo’s touchpoints.
As well as launching a new identity, Yahoo has also rolled out new website designs across its networks, including Sports, Movies and other platforms.