Lift logo design animation, by Territory

Lift Animation 2015 from Territory on Vimeo.

Territory has created an animation, which shows the development of a recent branding project the consultancy has completed.

The short video shows the different thought processes undertaken by Territory creative director Lee Fasciani when designing the logo for Lift London.

“It brings to life the various sketches and iterations as the logo evolved from an idea to final brand mark,” says the consultancy.

Lift London is a new software development studio that is part of Microsoft.

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