Online food delivery service Just Eat has rebranded, with the aim of adding “discovery” and “excitement” to the company.
The relaunch includes a new logo, app and marketing campaign, an updated website, and a new Chatbot function that can be used with Facebook Messenger.
New spectrum of colours
The new visual identity aims to add a “burst of colour” to the brand, says Michael Zur-Szpiro, co-founder at venturethree.
It sees the old version of the logo italicised, and the clicking cursor icon has been removed from the centre of the “A” in “Eat”.
The red colour is retained, but used for the logotype itself, rather than the background.
A spectrum of colours has also been added underneath the logo, which will be used across delivery bikes, the website and the app. Delivery scooters will also carry lit-up delivery boxes.
Chatbot interacts with customers
The new Chatbot aims to “bring food discovery to life by engaging with customers to coach and inspire their food choices”, says Venturethree.
The feature will offer customers a selection of different restaurants they haven’t previously ordered from, or help them order their regular choice.
An advertising campaign created by studio Karmarama accompanies the rebrand.
The new branding is being applied to online platforms, packaging, marketing material and to delivery staff apparel.
The new brand will be rolled out globally over the next 12 months.