Gulf Air flies on Landor identity

Landor Associates has created an identity for Gulf Air, the national carrier of Bahrain, Oman and the United Arab Emirates, as it moves to stave off the gloom in the airline sector.

A restyled falcon image is central to the design, which aims to synthesise ‘modern entrepreneurial principles’ with traditional Arabian values. The work is part of a larger project to bring ‘service and style’ to all Gulf Air’s brand communication and environments.