Media Square-owned Coutts Retail Creative has restructured its businesses into a single entity and renamed the consultancy CRC. Retail strategy and branding division Lucid and experiential marketing agency Theatre retain individual brand names.
The new look was developed by Dragon Rouge and aims to bring together the nine councils that form the body.
The logo, a combination of the country’s heritage, will be shared by the Olympic and Paralympic Games for the first time.
According to the London-based designers, Rihanna’s eponymous book took two years to design.