London design and marketing group Pistol managed to persuade its clients to indulge in outrageous and slightly premature Christmas exhortations last week.
Taking the form of a Seventies-style game show hosted by Barry Cheese – better known as creative director Sean Parkin – the group’s party saw representatives from clients Tesco, Roche, Nissan, Dixons and JP Fruits stripping stark naked and covering themselves in baby oil and cake.
Although part of a party game, the behaviour was entirely voluntary. ‘We just got them very, very pissed,’ admits a consultancy source. ‘And we had a hidden video camera.’
The resulting film apparently features what appears to be the last turkey in the shop. Nearly a month early.