New identity emerges from Halifax Initiative

With all the staff shifts going on in design groups these days, it’s not unusual to find familiar faces turning up in unlikely places. But to our knowledge only one designer, Coley Porter Bell’s own Colin Porter, has tried to go the whole hog and actually change his persona.

In a role-playing exercise at the Halifax Initiative, Porter stood up last week amid his peers and announced himself as Mickey Finn, product manager at United Distillers. People who’d socialised with him the previous evening were ready to believe it.

Creative casting, or what?

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