Corporate Edge has been appointed by the Isle of Wight Economic Partnership to develop an identity for the Isle of Wight, following a four-way pitch. The marque will be applied to products and services, and promote key events across the island, such as the Isle of Wight Rock Festival. The challenge will be ‘to get beyond symbols to really understand the soul of the place’, explains Lindsey Tier, creative strategist at Corporate Edge.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.