Isle of Wight identity brief

Corporate Edge has been appointed by the Isle of Wight Economic Partnership to develop an identity for the Isle of Wight, following a four-way pitch. The marque will be applied to products and services, and promote key events across the island, such as the Isle of Wight Rock Festival. The challenge will be ‘to get beyond symbols to really understand the soul of the place’, explains Lindsey Tier, creative strategist at Corporate Edge.