Designers share their top picks for London Design Festival

Light show the Reflection Room at the V&A, furniture designer Faye Toogood’s new show, exhibition A New Normal – which reconsiders the relationship between product design and mass production…

Heidi Lightfoot, creative director and founder, Together Design

“Top of my hit list is seeing Otl Aicher’s Isny pictograms at dn&co. Then, in no particular order, I’m keen to see the PINCH ceramics with 1882 Ltd, I’ll aim to get round all the makers at the British Craft Pavilion and I’ll be browsing the smaller brands at Design Junction.

I’m intrigued to see the exhibition A New Normal, exploring how products could be made in a world beyond mass production. And I’m also excited to hear how the brand Fiorucci is being reinvented at the V&A talks.

After all that I think I’ll need a coffee at the Darkroom Green House café.”


Sam Farrow, creative and managing director, Farrow Creative

“We’re looking forward to spending some time at the centre of the creative universe, immersing ourselves in the latest design thinking, and just being among our fellow designers and design enthusiasts. And because we’re true believers in the persuasive, transformative power of graphic design, we’ll be heading to the Wellcome Collection to view its exhibition about healthcare communications entitled ‘Can Graphic Design Save Your Life?’ – we’d certainly like to think it can.”


Violetta Boxill
Violetta Boxill, creative director, Alexander Boxill

“While I like a new chair/table/vase as much as the next designer/architect/human, for me, LDF is most memorable for it’s installations/happenings/parties.

As an admirer of Sam Jacob’s work I’m looking forward to escaping the visual overload by nipping into his Urban Cabin created for Mini Living and installed in the courtyard of Oxo Tower Wharf.

I’ll take my children to Flynn Talbot’s immersive light experience Reflection Room housed in the V+A’s Prince Consort Gallery.

And I’ll enjoy the closing party at the V&A where debate, critique and reviews are always as free-flowing as the champagne.”


Andrew Foxall, co-founder, Foxall Studio. Photo by Elodie Nizon

“If I close my eyes and think of LDF all I see is dark wood with brass details – and usually some hexagon shapes thrown in. But maybe that’s because I don’t get invited to the right events. That said, I am excited about seeing Faye Toogood’s Trade Show get together in Brompton. And Gareth Neal’s Church project. We did his logo years ago and don’t get enough chances to go and touch it on a product. Look out for us, we’ll be the ones weirdly fondling the underneath of one of the exhibits…”

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