Tunnel vision could be hindering the growth of many UK businesses as they overlook the potential of exporting, according to Barclays’ latest research report. Called realising your true potential, the report reveals that more than eight out of ten businesses have never considered exporting – hence missing out on some of the 175bn in international trade generated by the UK. Those who do export are optimistic about future prospects, with a quarter of exporters expecting their overseas operations to develop into the main part of their business. “With existing exporters so positive about their experiences, it is disappointing that so many small businesses appear to be passing up valuable opportunities,” says David Lavarack, Barclays small-business services director. The report was compiled for Barclays by Critical Research in April 1995 among a sample of 400 businesses.
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