Merger calls in Hero

Hero Creative has been appointed to create and implement the name and corporate identity for a new law firm.

The client company is to be formed by the planned merger of existing practices Beachcroft Stanleys and Wansbroughs Willey Hargrave.

When they merge in May the two companies will form the UK’s tenth largest legal practice, says a Hero spokesman.

Focus groups involving partners, employees and clients of both law firms are currently being held to consider different naming options prior to the merger.